In June 2025 I spoke about Efficient Content Optimization with Google Search Console & Apps Script at WTS FEST Berlin. Find my speaker slides, ‘How to video’ and my Google Apps Scripts that I use for content optimization with Google Search Console data. In this practical talk, you’ll learn how to use Google Search Console data together with Google App…

In this practical talk about ‘How to Grow Your eCommerce with AI & Automation, you’ll learn why you need to optimize product descriptions, how you can create and automate new product descriptions and then optimize them further with Search Console data. Find Google Apps Scripts and my video about how I optimize product descriptions and automate it with AI. How…

If it feels like you’ve already optimized all the words on your niche website, here are 3 tips on how to find new keywords and content ideas. Look in Google Search Console Sort by impressions (highest to lowest) to find relevant keywords that have search volume, are already ranking pretty well in positions 15–30, but might not have the ideal…

The search engine result page is changing. Google are showing much more versatile results for product searches, the traditional blue links get pushed really far down in the SERP, and product listings are dominating in the top of SERP. This is why it gets so important to opimize your products if you want to get to the top and get…

You can do a better and faster keyword research with ChatGPT by creating a CustomGPT and connecting keyword data to a third party tool, like DataForSEO. Get live keyword and trend data from Google ads. Inspired by Bastian Grimm showing us how to do it at Serp Conf. Vienna, I finally did this for my CustomGPTs, and here are the…

This is just easier to show in a video than to explain in text. So, here’s an example of one of the product description automations I built with Google Sheets, ChatGPT, and Make. Watch the video for my step-by-step guide on how I set it up in practice and how the automation scenario works.

It’s easier to show you than tell you, so here is a video where I show you how I build Custom GPT’s for Product descriptions. This is just one part, with the GPT you also need a good prompt for your product descriptions.

I will be speaking at brightonSEO this October 🇬🇧🎤 Find me in the Technical Innovation room, Lumar stage, Skyline on Friday at 1:40 pm, where I’ll be talking about ‘How to optimise 3,500 product descriptions for eCommerce in one day using ChatGPT.’ I will talk about how you can use ChatGPT and Make to optimise product descriptions at scale for…

As you may know, I optimize a lot of long and short product descriptions using ChatGPT and Make. The optimized product descriptions are added to a Google Sheet, and I review them for hallucinations and errors before publishing them on my site. Once everything looks good, I import them in bulk to my site using the WP All Import WordPress…