Search Engine Optimization (SEO) is about helping search engines (Google) understand and present your website’s content. The ultimate goal of SEO is to achieve the top position in Google’s search results so that as many visitors as possible who are searching for information, services, or products end up on your site. SEO involves optimizing websites and content so that they…

A featured snippet on Google provides a quick answer to the user’s question directly in the search results, without the user necessarily needing to click through to the site from Google. The featured snippet appears first on Google, so it often generates many clicks to the site whose content is featured, even if not everyone clicks on it. Featured snippet…