Katarina Dahlin is a Finnish entrepreneur and SEO expert based in Tallinn, well known across the Nordics and internationally.
At WhitePress®, Katarina Dahlin leads R&D in SEO and link building. In this role, she develops data-driven link-building strategies for clients and helps educate SEOs and marketers through talks, webinars, and courses.
Katarina Dahlin is an independent SEO consultant, supporting B2B, B2C, and eCommerce brands in unlocking sustainable organic growth through strategic SEO solutions. She specializes in developing scalable, data-driven SEO and automation workflows that transform how brands execute large-scale SEO.
Katarina Dahlin is an international speaker at SEO-conferences and she has shared her expertise at conferences including SEO Vibes, BrightonSEO, WTS Fest, and the SEO Reborn Summit. She has previously spoken about scaling e-commerce with AI & automation, AI search, link building and brand mentions.
She is also the founder of Slow Flower Garden Oy Ab and Slow Flower Garden OÜ, companies she established at the end of 2023 to turn her passion for gardening into a thriving business. On her blog Slow Flower Garden, she writes about growing cut flowers and shares her experiences as a flower grower.
She has also coached various SEO-teams and consultants in SEO and helped them grow in their professional occupacy.
With a master’s degree in developmental psychology from Åbo Akademi University, she skillfully combines her analytical expertise with creative entrepreneurship.
Katarina Dahlin has previously worked at Genero Growth, but works now at WhitePress®.
Talks and workshops
Upcoming talks:
22.1.2026 Latvia SEO-metup, Riga
19-20.3.2026 Baltic-Nordic SEO-summit 2026, Vilnius, Lithuania
26.8.2026 UK SEO Summit, London
Previous talks:
30.10.2025 SEO Vibes Malmö, Sweden
23-24.10.2025 SEO Reborn Summit, Online
24.9.2025 BrightonSEO San Diego, USA
13.6.2025 WTS Fest Berlin, Germany.
29.5.2025 Whitepress SEO Vibes Summit -25, Zakopane, Poland.
28.1.2025 SEODay, Kolding, Denmark
16.11.2024 Marketing Business Summit, Milan, Italy
4.10.2024 BrightonSEO, UK, (watch)
23.5.2024 SEO Vibes Helsinki, Finland
Podcasts and webinars
WhitePress®: Backlinkit, brändimaininnat ja digitaalinen PR tekoälyn aikakaudella. 2025.
WhitePress®: Automate your SEO and scale your e-commerce. 2025.
The Aspiring CMO: Senior Growth Hacker Shares Her Automation Tips & How to Stay Ahead
Majestic: The State of AI in SEO – 2025 Edition
SEO Office Hours 17th January 2025 ft. Helene Jelenc, Katarina Dahlin, Mike Chidzey, Ruth Turnbull
SEO-akatemia podcast: SEO-talk: automaatio, AI & SEO. Vieraana Katarina Dahlin. 2024.
SEO Office Hours 18th October 2024 ft. Chima Mmeje, Katarina Dahlin, Michael Chidzey, Jo Turnbull
Digital Web Solutions. Affiliate Marketing and SEO Tips for 2025: Expert Advice on Dominating Niche Markets. 2024.
Articles
Articles I have been included in or written myself.
Ala-Jokimäki, A., Paananen, H., Penttinen, J., Dahlin, K., & Fagerholm, K. (2024). Marketing trends 2024: Grab the tips from Genero’s marketing experts. Genero Growth.
Dahlin, K. (2024). How to Forecast ROI with SEO. Genero Growth.
Genero. (2024). Get ahead in SEO: Learn automation tips from Katarina Dahlin at BrightonSEO 2024.
Women in Tech SEO. (2025). Interviewing Katarina Dahlin.
Schneider, F. (2025, June 23). Women in Tech SEO Festival Berlin 2025 recap. Claneo.
Couwenbergh, S. (2024, March 11). Leveraging niche keyword research in B2B markets. Flow Agency.
McClintic, S. (2024, October 22). BrightonSEO recap: SEO, AI, & LLMs [Expert insights from the Lumar stage]. Lumar.
My latest blogposts
- The SEO Experts Powering Automation and Growth in 2026
- Efficient Content Optimization with Google Search Console & Apps Script
- Scale Your eCommerce with SEO, AI & No-Code Automation
- JavaScript websites and buttons – make sure Google can read what’s behind the button
- Compound interest calculator
More articles on my blog.
Social media
Katarina Dahlin LinkedIn
Katarina Dahlin Youtube
Katarina Dahlin Instagram
Katarina Dahlin Tiktok
Katarina Dahlin Bluesky
Katarina Dahlin Twitter/X
Katarina Dahlin Speakerdeck
Websites
Katarina Dahlin
Slow flower Garden
Kahviparkki
Katarina’s beauty
Katarina Dahlin in action
SEO Vibes Zakopane 2025
WTS Fest Berlin 2025
