Katarina Dahlin is a Finnish entrepreneur and SEO expert based in Tallinn, well known across the Nordics and internationally.

At WhitePress®, Katarina Dahlin leads R&D in SEO and link building. In this role, she develops data-driven link-building strategies for clients and helps educate SEOs and marketers through talks, webinars, and courses.

Katarina Dahlin is also an educator and offers SEO-education in finnish (SEO-koulutukset), and she runs her webinar serie called SEO Case Stories, where she showcases how she optimizes her site for one year.

Katarina Dahlin is an independent SEO consultant, supporting B2B, B2C, and eCommerce brands in unlocking sustainable organic growth through strategic SEO solutions. She specializes in developing scalable, data-driven SEO and automation workflows that transform how brands execute large-scale SEO.

Katarina Dahlin is an international speaker at SEO-conferences and she has shared her expertise at conferences including SEO Vibes, BrightonSEO, WTS Fest, and the SEO Reborn Summit. She has previously spoken about scaling e-commerce with AI & automation, AI search, link building and brand mentions.

She is also the founder of Slow Flower Garden Oy Ab and Slow Flower Garden OÜ, companies she established at the end of 2023 to turn her passion for gardening into a thriving business. On her blog Slow Flower Garden, she writes about growing cut flowers and shares her experiences as a flower grower.

She has also coached various SEO-teams and consultants in SEO and helped them grow in their professional occupacy.

With a master’s degree in developmental psychology from Åbo Akademi University, she skillfully combines her analytical expertise with creative entrepreneurship.

Katarina Dahlin has previously worked at Genero Growth, but works now at WhitePress®.

Katarina Dahlin is an entrepreneur and the founder of Slow Flower Garden

Katarina Dahlin is a Senior Growth Hacker at WhitePress

Talks and workshops

Upcoming talks:

19-20.3.2026 Baltic-Nordic SEO-summit 2026, Vilnius, Lithuania
9.4.2026 SearchIRL SEO Meetup, Dublin
19.5.2026 Internet i Fokus, Malmö
26.8.2026 UK SEO Summit, London

Previous talks:

22.1.2026 Latvia SEO-metup, Riga
30.10.2025 SEO Vibes Malmö, Sweden
23-24.10.2025 SEO Reborn Summit, Online
24.9.2025 BrightonSEO San Diego, USA
13.6.2025 WTS Fest Berlin, Germany.
29.5.2025 Whitepress SEO Vibes Summit -25, Zakopane, Poland.
28.1.2025 SEODay, Kolding, Denmark
16.11.2024 Marketing Business Summit, Milan, Italy
4.10.2024 BrightonSEO, UK, (watch)
23.5.2024 SEO Vibes Helsinki, Finland