• SEO trend 2025: Optimizing products and product descriptions

    The search engine result page is changing. Google are showing much more versatile results for product searches, the traditional blue links get pushed really far down in the SERP, and product listings are dominating in the top of SERP. This is why it gets so important to opimize your products if you want to get to the top and get…

  • How to optimize product descriptions with ChatGPT and Make

    This is just easier to show in a video than to explain in text. So, here’s an example of one of the product description automations I built with Google Sheets, ChatGPT, and Make. Watch the video for my step-by-step guide on how I set it up in practice and how the automation scenario works.

  • I will speak at BrightonSEO

    I will be speaking at brightonSEO this October 🇬🇧🎤 Find me in the Technical Innovation room, Lumar stage, Skyline on Friday at 1:40 pm, where I’ll be talking about ‘How to optimise 3,500 product descriptions for eCommerce in one day using ChatGPT.’ I will talk about how you can use ChatGPT and Make to optimise product descriptions at scale for…

  • How to all import product descriptions in bulk to a WordPress site?

    As you may know, I optimize a lot of long and short product descriptions using ChatGPT and Make. The optimized product descriptions are added to a Google Sheet, and I review them for hallucinations and errors before publishing them on my site. Once everything looks good, I import them in bulk to my site using the WP All Import WordPress…

  • How to Scrape Content with Screaming Frog Using Custom Extraction and XPath?

    A common question I get year after year is: “How can I find all the pages that don’t have a category text?” or “How can I scrape content with Screaming Frog?”. In other words, Search Engine Optimizers want to identify pages where the category text is missing so they can add it, along with relevant keywords, to improve rankings on…

  • In my tool building era for SEO…

    I am currently in my tool-building with ChatGPT era – I make tools out of everything I can think of! Usually, it starts with an idea. Then the next thought is, ‘Can I make a tool out of this?’ Finally, it escalates into testing if it is possible, and in many cases, it is! And it is so much fun!…

  • Improving Site Quality: A Summer SEO Project on My Flower Blog

    As usual, when I get vacation, I can’t just sit still. Instead, I turn to work on my flower blog and do things I haven’t had time for, like testing new strategies or learning something new that I need but haven’t had time to focus on. Since the March Core Update, I’ve also been struggling a bit, as Google has…

  • How to Grow Your Organic Traffic and Make Your Site Bloom

    In 2022 I started a new hobby: growing cut flowers. In autumn, when the flower season ended, I began blogging about growing cut flowers on Slow Flower Garden. I work in digital marketing and SEO, so I wanted my own site where I could test SEO ideas and try out new things. Within a year, I grew the monthly organic…