As you may know, I optimize a lot of long and short product descriptions using ChatGPT and Make. The optimized product descriptions are added to a Google Sheet, and I review them for hallucinations and errors before publishing them on my site. Once everything looks good, I import them in bulk to my site using the WP All Import WordPress…
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How to Scrape Content with Screaming Frog Using Custom Extraction and XPath?
A common question I get year after year is: “How can I find all the pages that don’t have a category text?” or “How can I scrape content with Screaming Frog?”. In other words, Search Engine Optimizers want to identify pages where the category text is missing so they can add it, along with relevant keywords, to improve rankings on…
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In my tool building era for SEO…
I am currently in my tool-building with ChatGPT era – I make tools out of everything I can think of! Usually, it starts with an idea. Then the next thought is, ‘Can I make a tool out of this?’ Finally, it escalates into testing if it is possible, and in many cases, it is! And it is so much fun!…
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Improving Site Quality: A Summer SEO Project on My Flower Blog
As usual, when I get vacation, I can’t just sit still. Instead, I turn to work on my flower blog and do things I haven’t had time for, like testing new strategies or learning something new that I need but haven’t had time to focus on. Since the March Core Update, I’ve also been struggling a bit, as Google has…
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How to Grow Your Organic Traffic and Make Your Site Bloom
In 2022 I started a new hobby: growing cut flowers. In autumn, when the flower season ended, I began blogging about growing cut flowers on Slow Flower Garden. I work in digital marketing and SEO, so I wanted my own site where I could test SEO ideas and try out new things. Within a year, I grew the monthly organic…
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Multilingual SEO Title Specialist GPT
I created my own ChatGPT for meta titles to make title creation faster. SEO Title GPT works in multiple languages (at least Finnish, Swedish, English, and German). This GPT has only one task, and that is to create keyword-optimized titles. Here’s how it works:1. Enter a keyword, and GPT will give you three title options for the word. One title…
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The importance of backlinks in 2023
As we dive deeper into 2023 and the world of search engine optimization, one thing becomes increasingly clear: backlinks are still important in SEO. Backlinks from other sites to our own content have not lost their significance; on the contrary, they remain one of the most effective ways to achieve better rankings in search results and attract more traffic to…
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6 sure ways to destroy Google rankings on your site
How easily can you destroy the Google rankings you have built and SEO-optimized on your website over the years? Unfortunately, during my Growth hacker career, I have encountered this and learned how easily website rankings can drop if you are not careful with what you do. Here are six easy and sure ways to destroy your website rankings, beware of…
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Does a page rank better using emojis in titles and descriptions?
Does using emojis in meta-titles and meta-descriptions improve page rankings on Google? According to Google, emojis do not affect search engine visibility, but they can improve click-through rates because they stand out from the usual, boring meta-titles. Adding an emoji to a title might look like this on Google. Below are two examples where I added a rose emoji and…
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What is E-E-A-T?
E-E-A-T refers to the concept of “Experience, Expertise, Authoritativeness, and Trustworthiness” (E-E-A-T), which is part of Google’s Search Quality Rater Guidelines. Google updated its guidelines in December 2023, adding another E, Experience, to the previous E-A-T guidelines. In this article, I will explain what this means and what has changed in search engine optimization in 2023. Experience, expertise, authoritativeness, trustworthiness…