Katarina Dahlin – SEO & AI Consulting

Who is Katarina Dahlin?

Katarina Dahlin is a Finnish entrepreneur and SEO expert based in Tallinn, well known across the Nordics and internationally. She works as a Senior Growth Hacker at WhitePress®, where she leads research and development in links and SEO, helping B2B, B2C, and eCommerce clients build data-driven link strategies.

She is known for developing a method to optimize thousands of product descriptions for eCommerce using AI and automation — an innovation that has transformed how large-scale SEO can be executed efficiently. With over seven years of experience in SEO and digital marketing, Katarina has driven organic growth for numerous companies through strategic SEO solutions.

Katarina has shared her expertise at major conferences including SEO Vibes, BrightonSEO, WTS Fest, and the SEO Reborn Summit.

Katarina Dahlin is also an educator and offers SEO-education in finnish (SEO-koulutukset), and she runs her webinar serie called SEO Case Stories, where she showcases how she optimizes her site for one year.

She is the founder of Slow Flower Garden Oy Ab, a company she established at the end of 2023 to turn her passion for gardening into a thriving business. in 2025 she expanded her business to Estonia, with the company Slow Flower Garden OÜ. On her blog Slow Flower Garden, she writes about growing cut flowers and shares her experiences as a flower grower.

With a master’s degree in developmental psychology and political science from Åbo Akademi University, Katarina skillfully combines her analytical expertise with creative entrepreneurship — both in SEO and in the garden.

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