
Who is Katarina Dahlin?
Katarina Dahlin is a senior SEO consultant working with e-commerce and B2B companies, from mid-sized to publicly listed, across the Nordics and internationally. Doing SEO and growth marketing since 2019, now focused on result-driven SEO and ranking websites, AI visibility and automation. A Finnish entrepreneur based in Tallinn, she is the founder of Slow Flower Garden.
She leads R&D in off-page SEO at WhitePress, where she developed Feed the Machine, her framework for building the external brand signals that get companies cited in AI answers like ChatGPT, Perplexity, and Google AI Overviews.
Katarina is a frequent speaker at SEO conferences including SEO Vibes, Baltic-Nordic SEO Summit, and BrightonSEO UK & San Diego. She offers SEO education in Finnish through her SEO Case Stories series.
Work with me
Four ways to start:
- Audit call, 30 min. We go through your site and your business, and you get a clear read on what’s holding you back.
- SEO audit & strategy. A roadmap with priorities, not a 60-page PDF you’ll never open.
- Monthly SEO. Ongoing work with biweekly meetings, close co-operation, reporting and follow-up.
- Project-based SEO. Consulting, senior SEO work, keyword research, audits, AI visibility.

How I work
You work with me directly. I do the work. No junior handoff, no account manager in between.
Katarina Dahlin
Fast, with quality work
Quick, clear deliverables you can implement right away.
AI does the grunt work
My own AI agents handle the repetitive tasks, checked by me before you see them.
Senior expertise, hands-on
Strategy, competitor analysis, and the decisions that move revenue stay with me.
Custom SEO strategy
Every plan is shaped around your market, competitors, and goals.
Results
A selection of results I’ve helped build. Some I delivered during my agency years at Genero, others for my own sites.
- Increasing online leads by 100% for Beamex
- Increasing online revenue and transactions by 3x for Halti
- 77% revenue growth from SEO-optimized pages for Yliopiston Apteekki
- Grew my own flower blog from 0 to 50K monthly visitors in one year
- Ranked my own site from position 24 to 2 for “seo koulutus” (seo education) in two months

Experience
Since 2019 I’ve worked in-house, in an agency, and independently. Agency years at Genero (2019-2025), then Senior Growth Hacker at WhitePress (2025-), and my own consultancy throughout. I work in Finnish, Swedish, English and German.
Want to work with me?
Get in touch: kd@katarinadahlin.com or on Linkedin.
Conference calendar
Upcoming talks:
26.8.2026 UK SEO Summit, London
24.9.2026 SEO Restart, Prague
3.11.2026 Serp Conf Vienna, Vienna
Previous talks:
10.6.2026 Berlin SEO & Content Club, Berlin
19.5.2026 Internet i Fokus, Malmö
14.5.2026 Veebiklubi x Nobel, Tallinn
9.4.2026 SearchIRL SEO Meetup, Dublin
19-20.3.2026 Baltic-Nordic SEO-summit 2026, Vilnius, Lithuania
22.1.2026 Latvia SEO-metup, Riga
30.10.2025 SEO Vibes Malmö, Sweden
23-24.10.2025 SEO Reborn Summit, Online
24.9.2025 BrightonSEO San Diego, USA
13.6.2025 WTS Fest Berlin, Germany.
29.5.2025 Whitepress SEO Vibes Summit -25, Zakopane, Poland.
28.1.2025 SEODay, Kolding, Denmark
16.11.2024 Marketing Business Summit, Milan, Italy
4.10.2024 BrightonSEO, UK, (watch)
23.5.2024 SEO Vibes Helsinki, Finland
Find my speaker decks. Book me as a speaker.
Podcasts & Webinars
Find more webinars and podcasts featuring me.
Katarina’s Youtube Channel
More educational SEO videos on my Youtube Channel.
My latest blogposts
- The Best Link Building Platforms I’ve Used During My Agency Time
- Top link building tools in 2026
- Katarina’s SEO & growth memories 2026
- Feed the machine by Katarina Dahlin @ Berlin SEO & Content Club
- Link building platforms: how they work
- How can quality backlinks be found safely?
- Best tips for using link building platforms effectively
- Katarina Dahlin talk @ SearchIRL SEO meetup #5 in Dublin
- What is AI search optimization?
- How to structure your content to be cited in AI search
More articles on my blog.
