Who is Katarina Dahlin?
Katarina Dahlin is a Finnish entrepreneur based in Tallinn, and founder of Slow Flower Garden.
She works as Senior Growth Hacker at WhitePress, leading R&D in link strategy and off-page SEO. She also runs her own SEO consultancy, working with B2B, B2C, and eCommerce clients across Nordic and international markets.
She specializes in AI visibility and off-page SEO, and her work focuses on Feed the Machine, a practical process for building the external brand signals that get companies found in AI answers like ChatGPT, Perplexity, and Google AI Overviews.
Katarina is an international speaker at SEO conferences including SEO Vibes, Baltic-Nordic SEO Summit, and BrightonSEO UK & San Diego.
Katarina offers SEO education in Finnish through her SEO Case Stories series.
Follow or contact me on Linkedin
My latest blogposts
- Katarina Dahlin talk @ SearchIRL SEO meetup #5 in Dublin
- What is AI search optimization?
- How to structure your content to be cited in AI search
- Katarina Dahlin talk @ Baltic-Nordic SEO Summit 2026
- How to do a keyword analysis and competitor analysis
- AI optimisation and brand mentions – How you get your brand visible in AI search
- Best Link Building Marketplace in 2026 – WhitePress® Review
- Best SEO-tools in 2026 [paid tools]
- Backlinks and link building in 2026
- The SEO Experts Powering Automation and Growth in 2026
More articles on my blog.
Conference calender
Upcoming talks:
9.4.2026 SearchIRL SEO Meetup, Dublin
19.5.2026 Internet i Fokus, Malmö
26.8.2026 UK SEO Summit, London
24.9.2026 SEO Restart, Prague
Previous talks:
19-20.3.2026 Baltic-Nordic SEO-summit 2026, Vilnius, Lithuania
22.1.2026 Latvia SEO-metup, Riga
30.10.2025 SEO Vibes Malmö, Sweden
23-24.10.2025 SEO Reborn Summit, Online
24.9.2025 BrightonSEO San Diego, USA
13.6.2025 WTS Fest Berlin, Germany.
29.5.2025 Whitepress SEO Vibes Summit -25, Zakopane, Poland.
28.1.2025 SEODay, Kolding, Denmark
16.11.2024 Marketing Business Summit, Milan, Italy
4.10.2024 BrightonSEO, UK, (watch)
23.5.2024 SEO Vibes Helsinki, Finland
Podcasts & Webinars
Find more webinars and podcasts featuring me.
Katarina’s Youtube Channel
More educational SEO videos on my Youtube Channel.
