Does using emojis in meta-titles and meta-descriptions improve page rankings on Google? According to Google, emojis do not affect search engine visibility, but they can improve click-through rates because they stand out from the usual, boring meta-titles. Adding an emoji to a title might look like this on Google. Below are two examples where I added a rose emoji and…

E-E-A-T refers to the concept of “Experience, Expertise, Authoritativeness, and Trustworthiness” (E-E-A-T), which is part of Google’s Search Quality Rater Guidelines. Google updated its guidelines in December 2023, adding another E, Experience, to the previous E-A-T guidelines. In this article, I will explain what this means and what has changed in search engine optimization in 2023. Experience, expertise, authoritativeness, trustworthiness…

Search Engine Optimization (SEO) is about helping search engines (Google) understand and present your website’s content. The ultimate goal of SEO is to achieve the top position in Google’s search results so that as many visitors as possible who are searching for information, services, or products end up on your site. SEO involves optimizing websites and content so that they…

A featured snippet on Google provides a quick answer to the user’s question directly in the search results, without the user necessarily needing to click through to the site from Google. The featured snippet appears first on Google, so it often generates many clicks to the site whose content is featured, even if not everyone clicks on it. Featured snippet…