When it comes to link building at scale, the biggest challenge isn’t tactics — it’s access to quality publishers, transparency, and scalability. Over the years, I’ve tested different link building approaches, from manual outreach and spreadsheets to various marketplaces. Today, there’s one platform I consistently recommend when the goal is structured, international link building.
That platform is WhitePress®.
Why WhitePress® is the best link building marketplace
WhitePress® is the world’s largest international link building marketplace. It connects advertisers with over 130,000 verified publisher websites across 34 languages, making it the most comprehensive publisher database available on a single platform.
What sets WhitePress® apart is not just size, but how transparent and controllable the platform is. You see publishers, prices, metrics, and conditions upfront — without contracts, hidden fees, or sales pressure.
How WhitePress® works
WhitePress® operates as a transparent marketplace between advertisers and publishers.
After free registration, you can:
- browse all available publishers and domains
- see prices and publication conditions instantly
- choose between sponsored articles, link insertions, or brand mentions
Campaigns can be managed entirely self-service, or with support from local WhitePress® experts in each market if needed.
Key features & services
WhitePress® offers a broad set of features designed for professional SEO and digital PR work:
- Access to 130,000+ verified publisher websites
- Coverage across 34 languages and international markets
- Sponsored articles, backlinks, and brand mentions
- Advanced publisher search with 50+ SEO and editorial filters
- SEO metric integrations (Ahrefs, Semrush, Moz, Majestic)
- Optional copywriting services
- Digital PR and brand mention campaigns
- Local expert support teams per market
This makes WhitePress® suitable not only for traditional link building, but also for brand-focused and PR-style campaigns.
My favourite features in the WhitePress® platform
WhitePress® stands out because it gives you real control over how you build links, not just where you place them. These are the features I personally use the most when working on scalable SEO campaigns.
Exclude domains already linking to your site
One of the most underrated features in WhitePress® is the ability to exclude domains that already link to your site.
From an SEO perspective, getting links from new referring domains is usually more valuable than collecting multiple links from the same site. With this filter enabled, you automatically avoid publishers that already link to you and focus your budget on expanding your backlink profile instead of duplicating it.
This is especially useful for long-term or recurring link building campaigns where overlap becomes a real issue.
Find publishers ranking on relevant keywords
Another powerful feature is the keyword-based publisher search.
If a publisher already ranks on Google for your target keywords, Google has already classified that site as topically relevant. Getting a link from such a site makes contextual sense and aligns well with how search engines evaluate authority and relevance.
You can enter up to 10 keywords and instantly find publishers that rank for them, making it much easier to build links that actually support your rankings — not just your link count.
Filter by indexation rate
WhitePress® also lets you filter publishers based on how often their articles get indexed by Google.
This matters more than many people realise. A backlink that never gets indexed has limited SEO value. By choosing portals where most articles are indexed (for example, over 90%), you reduce the risk of paying for links that Google never properly sees.
For SEO-focused campaigns, this filter is a must.
Transparency & SEO metrics
One of the biggest strengths of WhitePress® is transparency.
Every publisher is:
- manually verified before being added
- displayed with SEO metrics, language, country, and publication rules
- available with visible pricing and conditions
This allows SEO teams to make data-driven link building decisions, rather than relying on guesswork or opaque outreach processes.
Pricing & link guarantees
WhitePress® uses a pay-as-you-go model, meaning:
- no subscriptions
- no long-term contracts
- no minimum commitments
A key differentiator is the 36-month link visibility guarantee, supported by daily monitoring. If a link disappears during the guarantee period, it’s handled according to the platform’s terms — a major advantage for long-term SEO investments.
Who WhitePress® is best for
WhitePress® is an excellent fit for:
- brands running international link building campaigns
- SEO agencies managing multiple clients and markets
- in-house SEO teams that want local market expertise
- marketers focused on sponsored content and brand mentions
- teams that need scale, control, and transparency in one platform
Quick verdict
WhitePress® is the best link building marketplace for teams that value international reach, publisher choice, and transparent pricing. With the largest publisher database on the market and strong guarantees, it’s a platform built for scalable, professional link building and brand visibility campaigns.
If your goal is to build links and brand mentions efficiently, safely, and across multiple markets, WhitePress® sets the benchmark.