The search engine result page is changing. Google are showing much more versatile results for product searches, the traditional blue links get pushed really far down in the SERP, and product listings are dominating in the top of SERP. This is why it gets so important to opimize your products if you want to get to the top and get organic traffic for your product searches. Make sure your schema things are setup correctly, and make sure yo optimize your product descriptions, so that Google wants to show your product in the organic search results.
It doesn’t matter if you optimize your products with CustomGPTs to get your own tone of voice, if you automate the product description optimization with Make, or if you have a smaller amount of products, you can even do them manually the traditional way. Just make sure you focus on your products for 2025 if you want organic traffic to your product pages from Google!