I’m Katarina Dahlin, an international SEO expert and entrepreneur based in Tallinn. At WhitePress®, I lead R&D in off-page SEO and link building, with a focus on AI visibility through brand mentions and off-page activities.
My talks are built on things I have actually done and measured. Not theory, not consultancy speak. Whether that’s growing a site from 0 to 50K organic visits in a year, optimizing 3,500 product descriptions in a single day using ChatGPT, or tracking brand visibility across AI systems. Audiences leave with concrete steps they can use the next morning.
I speak at SEO and digital marketing conferences across Europe and internationally, in English, Finnish, and Swedish. Talk materials and abstracts can be provided in any of these languages. Talks typically run 20–45 minutes with Q&A, and I’m also available for workshops, masterminds and panel discussions.

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Speaking Topics
Feed the Machine: How to Get Your Brand into AI Answers
A practical talk on off-page LLM feeding. AI answers mention roughly 3 brands per query. If yours isn’t one of them, a competitor is. This talk covers which off-page signals AI systems actually pick up, where to build brand mentions that get found, how to fix weak or generic mentions that hurt your visibility, and a repeatable 5-step process any brand can apply today.
Link Building & Off-Page SEO Strategy
Practical frameworks for building high-quality links at scale, using link building marketplaces, and measuring off-page impact on organic performance.
eCommerce SEO & Automation
How to scale SEO for large product catalogs using ChatGPT, Google Apps Script, and no-code tools, without adding headcount.
B2B Content & Funnel Strategy
How to build a B2B content strategy that maps to the full funnel, moves deals, and earns organic visibility in both traditional and AI-driven search.
Conference calender
Upcoming talks:
19.5.2026 Internet i Fokus, Malmö
26.8.2026 UK SEO Summit, London
24.9.2026 SEO Restart, Prague
Previous talks:
9.4.2026 SearchIRL SEO Meetup, Dublin
19-20.3.2026 Baltic-Nordic SEO-summit 2026, Vilnius, Lithuania
22.1.2026 Latvia SEO-metup, Riga
30.10.2025 SEO Vibes Malmö, Sweden
23-24.10.2025 SEO Reborn Summit, Online
24.9.2025 BrightonSEO San Diego, USA
13.6.2025 WTS Fest Berlin, Germany.
29.5.2025 Whitepress SEO Vibes Summit -25, Zakopane, Poland.
28.1.2025 SEODay, Kolding, Denmark
16.11.2024 Marketing Business Summit, Milan, Italy
4.10.2024 BrightonSEO, UK, (watch)
23.5.2024 SEO Vibes Helsinki, Finland
Webinars & Podcasts
Majestic: How to Speak at SEO Conferences
WhitePress® Baltics: How to get visible in Google and LLMs
WhitePress® Romania: Feed the machine: How to get into AI answers with brand mentions
WhitePress® Sweden: Från ranking till förtroende: Så blir ditt varumärke en källa som AI litar på. 2026.
WhitePress® Finland: Verkkokaupan kansainvälinen kasvu – Case Widetoes. 2026.
WhitePress® Finland: Linkkien rakentaminen käytännössä: strategiat, budjetit ja esimerkkejä. 2026
WhitePress® Sweden: Offsite SEO under 2026: Vad ska man tänka på?2026.
WhitePress® Finland: Backlinkit, brändimaininnat ja digitaalinen PR tekoälyn aikakaudella. 2025
WhitePress® Global: Automate your SEO and scale your e-commerce. 2025
The Aspiring CMO: Senior Growth Hacker Shares Her Automation Tips & How to Stay Ahead
Majestic: The State of AI in SEO – 2025 Edition
SEO Office Hours 17th January 2025 ft. Helene Jelenc, Katarina Dahlin, Mike Chidzey, Ruth Turnbull
SEO-akatemia podcast: SEO-talk: automaatio, AI & SEO. Vieraana Katarina Dahlin. 2024
SEO Office Hours 18th October 2024 ft. Chima Mmeje, Katarina Dahlin, Michael Chidzey, Jo Turnbull
Digital Web Solutions. Affiliate Marketing and SEO Tips for 2025: Expert Advice on Dominating Niche Markets. 2024
SEO Vibes Zakopane 2025





WTS Fest Berlin 2025








Book Me for Your Event
If you think I’d be a good fit for your conference or event, reach out on LinkedIn.