International SEO Speaker Katarina Dahlin

I’m Katarina Dahlin, an international SEO expert and entrepreneur based in Tallinn. At WhitePress®, I lead R&D in off-page SEO and link building, with a focus on AI visibility through brand mentions and off-page activities.

My talks are built on things I have actually done and measured. Not theory, not consultancy speak. Whether that’s growing a site from 0 to 50K organic visits in a year, optimizing 3,500 product descriptions in a single day using ChatGPT, or tracking brand visibility across AI systems. Audiences leave with concrete steps they can use the next morning.

I speak at SEO and digital marketing conferences across Europe and internationally, in English, Finnish, and Swedish. Talk materials and abstracts can be provided in any of these languages. Talks typically run 20–45 minutes with Q&A, and I’m also available for workshops, masterminds and panel discussions.

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Katarina Dahlin speaking at WTS Fest Berlin

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Speaking Topics

Feed the Machine: How to Get Your Brand into AI Answers

A practical talk on off-page LLM feeding. AI answers mention roughly 3 brands per query. If yours isn’t one of them, a competitor is. This talk covers which off-page signals AI systems actually pick up, where to build brand mentions that get found, how to fix weak or generic mentions that hurt your visibility, and a repeatable 5-step process any brand can apply today.

Link Building & Off-Page SEO Strategy

Practical frameworks for building high-quality links at scale, using link building marketplaces, and measuring off-page impact on organic performance.