In June 2025 I spoke about Efficient Content Optimization with Google Search Console & Apps Script at WTS FEST Berlin. Find my speaker slides, ‘How to video’ and my Google Apps Scripts that I use for content optimization with Google Search Console data. In this practical talk, you’ll learn how to use Google Search Console data together with Google App…
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Scale Your eCommerce with SEO, AI & No-Code Automation
In May 2025 I spoke at the Whitepress SEO Vibes Summit in Zakopane about ‘How to Grow Your eCommerce with AI & Automation’. Find my speaker slides, my Google Apps Scripts and my video about how I optimize product descriptions and automate it with AI. In this practical talk, you’ll learn why you need to optimize product descriptions, how you…
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JavaScript websites and buttons – make sure Google can read what’s behind the button
There’s one technical SEO thing on modern websites that use a lot of JavaScript that I’ve been stumbling upon quite often lately. It’s these “buttons.” For example, when clicking a button, something pops up in a modal or more content appears on the site — like reviews or comments. Sometimes this button would need to have a link as well.…
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Compound interest calculator
Calculate the compound interest on your investments.
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Loan calculator
Calculate how much loan you have left to pay and when you have paid it off with current rates.
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3 Ways to Find New Keyword & Content Ideas
If it feels like you’ve already optimized all the words on your niche website, here are 3 tips on how to find new keywords and content ideas. Look in Google Search Console Sort by impressions (highest to lowest) to find relevant keywords that have search volume, are already ranking pretty well in positions 15–30, but might not have the ideal…
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SEO trend 2025: Optimizing products and product descriptions
The search engine result page is changing. Google are showing much more versatile results for product searches, the traditional blue links get pushed really far down in the SERP, and product listings are dominating in the top of SERP. This is why it gets so important to opimize your products if you want to get to the top and get…
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How to get keyword and trend data to your CustomGPT for faster keyword research?
You can do a better and faster keyword research with ChatGPT by creating a CustomGPT and connecting keyword data to a third party tool, like DataForSEO. Get live keyword and trend data from Google ads. Inspired by Bastian Grimm showing us how to do it at Serp Conf. Vienna, I finally did this for my CustomGPTs, and here are the…
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How to optimize product descriptions with ChatGPT and Make
This is just easier to show in a video than to explain in text. So, here’s an example of one of the product description automations I built with Google Sheets, ChatGPT, and Make. Watch the video for my step-by-step guide on how I set it up in practice and how the automation scenario works.
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How to build Custom GPT’s for optimizing product descriptions
It’s easier to show you than tell you, so here is a video where I show you how I build Custom GPT’s for Product descriptions. This is just one part, with the GPT you also need a good prompt for your product descriptions.