If it feels like you’ve already optimized all the words on your niche website, here are 3 tips on how to find new keywords and content ideas.
Look in Google Search Console
Sort by impressions (highest to lowest) to find relevant keywords that have search volume, are already ranking pretty well in positions 15–30, but might not have the ideal page or the right content.
Do a keyword gap analysis with competitors
Identify keywords where you’re missing content but your competitor has it, or where you’re ranking lower than them. Semrush Keyword Gap is really useful for this.
Look in TikTok and Pinterest
Find keywords that are trending now. Take the best ideas and create content on your website around them.