Do more of what you love they say. I am good at saying YES, and this spring has been a busy one. So I wanted to make a summary post of what I have done this half year, where I have been and what has been going on in my SEO life. Memories for myself, and if anyone follows me, maybe you find some new materials or videos or podcasts to listen to.
January
January started with setting goals for the year. I had a few I wanted to share, all related to SEO, growth, and my career. I wanted to build up my personal branding, get started with my own SEO Case Story webinars, which I run on a monthly basis and show my audience what I have optimized for my own website as a real case story, and I was also curious about launching a YouTube channel.
So this month I spent a lot of time creating video content, mostly in Finnish, starting my own webinars, and figuring out the practical side of things: taxation between Estonia and Finland, and setting up a shopping cart without tripping over invoicing or tax laws. I learnt a lot. I got my first Finnish YouTube videos up and running, and started off well by publishing once a week. It was genuinely fun creating and editing them.
In January I also visited the Latvia SEO Meetup in Riga, where I spoke about link building.
February
In February we held our second WhitePress webinar in Finnish with Kimmo Rahunen, on link building in practice, and our first WhitePress webinar in Swedish with Caroline Michalak and Robert Nyberg, about Off-site SEO in 2026.
I created my first finnish SEO course about keyword analysis and content briefs.
I dont really remember much from this month, but most liekly i was working on researchgin and testing how brand mentions work.
March
In March I spoke at Baltic-Nordic SEO-summit 2026 about my LLM-feeding process, which was an absolutely amazing SEO conference! Good peaople, a lot fo fun, and a lot fo networking in beautiful Vilnius, Lithuania.
I published my LLM feeding article in the WhitePress blog: Feed the Machine: A Guide to Off-Page LLM Optimization .
We also held one WhitePress webinars in Finnish with my dear friend Jonathan Björkskog about growing eCommerce internationally with case Widetoes. Another webianr was held the same week with Jorge Castro about AI search.
April
In the first half of April I flew to Dublin to take part of Gus Pelogia’s SearchIRL SEO meetup #8, where I presented my LLM-feeding process as well. This was a talk here I stepped a bit outside of my comfort zoen in speaking and decided to show some slides about finnish men butts running to sauna. Don’t ask me why but it was a lot of fun 😉
In April I attended BrightonSEO with my WhitePress teammates. We arranged our own pub takeover, which was a lot of fun, with pub quiz, pizza and karaoke.
May
May was not less busy than the other months.
First of all I was guesting in three different webinars, that also happend to all be on three days in a row. I held a WhitePress webinar for the Romanian market about AI search and LLM-feeding with Darius Muresan. I took part in a Majestic panel with David Bain, Sophie Logan, Gemma Houghton, Adrijana Vujadin and Marcus Tandler about How to speak at SEO conferences. It was mega fun and so many good tips to get started with speaking and improving your speaking. On Friday i took part of SEO Office hours for my third time, where we answered digital PR and SEO related questions (video coming soon probably). Last week in May I also sat down with Adrijana Vujadin to speak about How I built a personal brand, which I loved!
Second last week of May was a conference week. It started off with Internet in Fokus, where i had a breakout session talk about the future of Off-page SEO and brand building. We continued from Internet i Fokus with my swedish family Alexander Larsson and Faustas Nazarovas from Memorise to Zakopane for SEO Vibes Summit 2026, which again is my absolute favourite SEO conference without kidding!
During this month I wrote a few articles about AI search and LLM feeding as well: Ditt varumärke är inte ett nyckelord. Det är en entitet for Internet i Fokus, Off-Page LLM Optimisation: How to Get Your Brand Into AI Answers for Athens SEO, and Off-Page LLM Optimization: How AI Learns to Trust Your Brand for Berlin SEO & Content Club.
June
Halfway in in June we already had our first WhitePress Baltic webianar with good friends Marten Saar, Aigars Cepītis, Simonas Naudzius, and Natalia Solovei about How to get visible in Google and LLMs. We also had a WhitePress Finnish webinar with my finnish SEO sisters Erica Ylimäki about AI search as well.
In June I also spoke at Berlin SEO & Content Club for a 200 ppl audience <3 about Feed the machine: how to get into AI answers with brand mentions. This “little local SEO meetup” was not so little anymore, more like a conference. Massively enjoyed it!
So if someone wonder what I work with, this is more or less it <3
I love what i do and love to be on the move. People often ask me How i manage with so many conferences, talks and travels. I simply love what i do and the energy i get from meeting people and talking to people in this little SEO and marketing industry makes me want to keep going, even when sometimes tired.
My confernece calender is only half filled for the autumn, so if you want to book me for a SEO speaker, please send me a message on Linkedin.